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The Belgrave Traders Association Incorporated will be offered a $4,940 grant as part of the first round of the Victorian Coalition Government’s $6 million four-year Streetlife program, Member for Gembrook Brad Battin announced today.

“The Belgrave Traders Association Incorporated is one of 32 trader associations and municipal councils across Victoria that will be offered grants under Streetlife to support local initiatives aimed at revitalising trading activity in main street business districts,” Mr Battin said.

“The association’s ‘Lovin’ Belgrave’ program will encourage and support retail businesses in the main street precinct to attract and inspire shoppers through a campaign to shop local and discover Belgrave.

“I congratulate the Belgrave Traders Association Incorporated on this vital project which will provide greater confidence for local retailers.”

Mr Battin said this round of Streetlife funding will distribute more than $500,000 over the next six to 12 months to assist councils and trader groups in working directly with small retail businesses to develop marketing strategies, new skills and online capabilities.

Councils are eligible for grants of up to $20,000 on an 80:20 co-funding basis, while business and trader associations qualify for up to $5,000. The individual grants are invested into new local projects tailored to the specific needs of retail businesses in community shopping precincts.

Member for Eastern Victoria Region Edward O’Donohue said the State Government’s support of retail businesses in Belgrave through the Streetlife grant will be an important boost for the local economy.

“By working with the Belgrave Traders Association Incorporated, shopfront retailers will have access to new tools and resources that they can adapt to build a stronger and more sustainable future for their business and the local community,” Mr O’Donohue said.

For more information on the Streetlife program and how to apply for funding, visit


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